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The Evolution of Beauty: How Beauty Standards Have Changed Throughout History

Published: 01.18.2024
Author: Amar Best
The Evolution of Beauty: How Beauty Standards Have Changed Throughout History

Beauty has been a subject of fascination and obsession for humans throughout history. What is considered beautiful has evolved dramatically over the centuries, shaped by culture, society, and the values of the time. The concept of beauty is highly subjective, and it varies from one era to another. In this article, we will delve into the ever-changing landscape of beauty standards and explore how they have evolved throughout history.

Ancient Beauty Ideals

In ancient civilizations, beauty standards were often associated with health, fertility, and physical strength. In Egypt, for instance, both men and women valued fair skin, youthful appearance, and a well-proportioned body. The use of cosmetics, such as kohl for eye makeup, was prevalent. In Greece, the emphasis was on natural beauty, with a preference for a symmetrical face and a well-toned physique. Greek art and literature celebrated the human form, and this idealized image influenced beauty standards in the Western world for centuries.

Medieval and Renaissance Beauty

During the Middle Ages, beauty standards shifted towards a more modest and religious perspective. Pale skin became a symbol of nobility, as it was associated with a life of leisure indoors and a lack of manual labor. This contrasted with the tan skin associated with peasants who worked in the fields. The Renaissance period saw a revival of the ancient Greek and Roman ideals of beauty, with a renewed focus on balanced proportions and a harmonious appearance. The Mona Lisa's enigmatic smile and Botticelli's "The Birth of Venus" are iconic representations of this era's beauty ideals.

Victorian Era and the Rise of the Corset

In the 19th century, the Victorian era brought forth a highly restrictive and constricting beauty ideal for women. The hourglass figure was prized, and women were expected to have a tiny waist achieved through the use of corsets. The "Gibson Girl" archetype, popularized by artist Charles Dana Gibson, represented the epitome of beauty at the time with her curvaceous yet delicate appearance. Victorian beauty standards also emphasized pale skin, as it was associated with refinement and nobility.

The Roaring Twenties and Flapper Style

The 1920s marked a significant departure from the previous century's beauty standards. The "flapper" look emerged, characterized by short bobbed hair, androgynous clothing, and a more liberated attitude towards beauty. Women began to reject the constraints of corsets and embraced a more natural, youthful appearance. The flapper image embodied a spirit of rebellion and independence, symbolizing a changing role for women in society.

Mid-20th Century to Present

In the mid-20th century, Hollywood played a pivotal role in shaping beauty standards worldwide. Icons like Marilyn Monroe and Audrey Hepburn popularized the hourglass figure and classic elegance. However, as the 1960s dawned, the counterculture movement challenged conventional beauty norms. The "Swinging Sixties" brought a celebration of individuality and non-conformity, with models like Twiggy popularizing the waif-like, slender look.

In recent decades, beauty standards have continued to diversify. The fashion industry has become more inclusive, featuring models of various body types, ethnic backgrounds, and genders. The rise of social media has allowed individuals to define and celebrate their own unique standards of beauty, challenging traditional norms.


The evolution of beauty standards is a testament to the ever-changing nature of human culture and society. What is considered beautiful has been influenced by historical, cultural, and societal factors. From the ancient ideals of symmetry and health to the more recent emphasis on individuality and diversity, beauty standards continue to evolve. Ultimately, beauty is a deeply personal and subjective concept, and today's world encourages embracing a broad spectrum of beauty ideals that celebrate the uniqueness of each individual.

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